“Boomers will push the U.S. market for anti-aging products from about $80 billion now to more than $114 billion by 2015″, according to Global Industry Analysts. Boomers are determined to keep from aging, and they continue to spend hefty amounts of money despite warnings such as “Despite claims about pills or treatments that lead to endless youth, no treatments have been proven to slow or reverse the aging process”, as stated by the National Institute on Aging.
Another warning is by S. Jay Olshansky, a professor of the School of Public Health at the University of Illinois-Chicago, who says, “If someone is promising you today that you can slow, stop or reverse aging, they’re likely trying hard to separate you from your money”.
But will the boomers listen? Or will they indeed spend unbelievable amounts to make the $114 billion by 2015 prediction come true?
Hormone replacement therapy: The Food and Drug administration has approved this for specific purposes but not to combat aging. There is no research that these drugs add any years to one’s life or prevent the frailty that comes with age.
Cosmetic surgery: There were 13.1 million cosmetic plastic surgery procedures in the United States in 2010, which is a 77 percent increase over just one decade, according to the American Society of Plastic Surgeons. The less invasive procedures can require repeat treatments as often as several times each year.
Skin care: Products such as facial serums and wrinkle creams account for $20 billion a year even though Consumer Reports, after testing, wrote, “After six weeks of use, the effectiveness of even the best products was limited. When we did see wrinkle reductions, they were at best slight. Even the best performers reduced the average depth of wrinkles by less than 10 percent, a magnitude of change that was, alas, barely visible to the naked eye”.
What will you do when your time comes to consider these products and procedures? Do you feel the cost, non-effectiveness, need for repeats, and possible side effects are worth trying to appear younger?