Black Friday 2012: Will Kindle Fire 2 HD Defeat iPad Mini During Holiday Sales Period?

Filed in Uncategorized by on November 16, 2012 0 Comments

With Black Friday 2012 sales approaching next week, tablets such as the Amazon Kindle Fire 2 HD, and the Apple iPad Mini will be among the hottest gifts many shoppers are purchasing. These two seem like they will go head-to-head in terms of the sales, but which will prevail in terms of generating the most revenue for its respective company?

With the new Kindle Fire HD tablets in 8.9-inch size now officially shipping, it seems like Amazon is going to do quite well this holiday season. The company has outdone its competition in terms of price, attracting more shoppers towards their high-definition tablets, which are cheaper than what Apple offers. The 7-inch model starts at just $199, with a larger storage model just $50 more. Even the 8.9-inch is aggressively priced at $299, cheaper than the iPad’s go for. With that in mind, it seems a no-brainer as to which company will triumph in this tablet war.

According to the LA Times, one website has predicted that the Kindle Fire HD is actually going to outsell iPad mini tablets by a 2 to 1 ratio for the holiday season. To back up their claims, the website said it’s had nearly twice as many searches for “Kindle Fire HD” rather than “iPad Mini” in the past three weeks. They note that search term also had way more searches after it was announced in its first week than Apple’s tablet did. Of course, Amazon had a headstart on the competition due to their release time.

Mark Pearson, chairman of the CouponCodes4U website which predicted all this, said of the devices:

“It’s no surprise that although some families would probably love to purchase an iPad mini device for every member of their family, they simply cannot afford the higher cost and would rather purchase a Kindle device instead.”

The Kindle Fire HD continues to top the bestsellers list at Amazon’s website, along with various accessories, user guide books, and other related-items. It’s been said that Amazon doesn’t make a ton of profit on the device itself, and that the real money comes in when owners of their tablets buy content for them, such as ebooks, movies, TV shows, music, games and apps. Right now, Apple may boast the more robust store in terms of content, but Amazon is definitely setting itself apart in terms of how they price their gadgets.

Now the battle will continue, right through Black Friday and Cyber Monday 2012, to see which sites win this war, which retailers offer deals on either tablet, and which company prevails!

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