Cyber Monday record sales in 2012 has no doubt made retailers and other businesses happy. The Monday after Thanksgiving was the biggest online shopping day ever. Did you get in on the Cyber Monday bargain action?
Many people did because the sales on Nov. 26 were 30 percent higher than 2011’s Cyber Monday sales. According to Jay Henderson, strategy director at IBM Smarter Commerce, “Cyber Monday was not only the pinnacle of the Thanksgiving shopping weekend but when the cash register closed it officially became the biggest online shopping day ever.”
Amazingly, the online shopping on the Monday after Thanksgiving had a much larger increase than Black Friday 2012 shopping. In 2012, shoppers spent about 21 percent more than they did in 2011 on the day after Thanksgiving. The sales for the day even outpaced the $1.5 billion that analysts predicted. No doubt Amazon, which offered a huge Kindle Fire discount among others, WalMart, Best Buy, Target, Sears, and other popular online retailers were thrilled to see such an increase in holiday spending.
The online traffic peak for the Cyber Monday record sales was at 11:25 a.m. ET, so right before lunch for many shoppers. The other interesting thing about the data from Monday is that the shopping happened on computers, tablets, and smartphones. That means that people are able to shop online no matter where they are.
Does this mean that the overall holiday spending will be up in 2012? It is certainly a good indicator even if online sales only make up about 10 percent of the total purchases made during the holiday shopping season. The total amount spent on Cyber Monday 2012 should be released on Wednesday, Nov. 28.
Did you shop online Monday? Do you have plans to shop online for any of your holiday gift-giving needs?
Photo Source: Amazon