Disney has acquired a social networking site for the younger set and though the company hasn’t yet made any official announcements regarding the acquisition, the purchase has been confirmed by the site called Togetherville, that now includes in its terms of service the greeting,Â“Welcome to the Internet sites of the Walt Disney Internet Group.Â”
Togetherville promises to be a safe place where kids can interact with other kids, their parents and other trusted adults. Besides the usual staples of a kid-oriented website like games and videos, the site offers a Facebook-like experience. Mom or Dad can write on Junior’s wall or send him virtual gifts.
How safe is it? While a parent must create an account using a Facebook log-in, the site promises that there is no connection to that site. The parent will also have to verify his or her identify via a 1-cent transaction with a credit card. Then the parent can set up a community in which he or she will have control over their child’s site activity.
Considering how many moms and dads love that other huge social network, Disney might have a bought itself something with huge potential. What do you think?