Fashion Night Out 2010 – Will Fashion’s Night Out Boost Lagging Retail Sales?

Filed in Uncategorized by on September 9, 2010 0 Comments

Fashion Night Out 2010 is more than in international event for fashionistas. Vogue‘s Anna Wintour created Fashion Night Out last year to boost sagging retail sales in major cities all over the world.

 

Fashion Night Out 2010

 

Fashion Night Out 2010 happens in major fashion venues around the globe including New York, Los Angeles, Paris and Milan. The night of eating, drinking and shopping is intended to lure more shoppers into the stores during a difficult economy. Fashion’s Night Out marks the second year of this exciting shopping event. In 2010, Fashion Night Out land in more than 100 cities.

 

Fashion’s Night Out in NYC

 

Fashion Night Out 2010 happens in New York City on Friday, September 10. Stores in NYC from Parkchester to Park Avenue will be open late. An array of special events include serving cocktails and food, celebrity appearances and featured fashion items. Fashion Night Out 2010 in New York will involve 1,000 retailers across the city. In 2009, 800 retailer participated in Fashion’s Night Out.

 

Last year, Mary-Kate and Ashley Olsen mixed drinks at Bergdorfs and will be back in NYC tomorrow night. Sarah Jessica Parker and Bette Midler are signing show tunes at Oscar de la Renta. Samantha Ronson is deejaying at JC Penney. Fashionistas are expected to be hanging out in and around Macy’s including Kimora Lee Simmons and Victoria Beckham.

 

Fashion Night Out 2010 for Charity

 

Besides boosting retail sales, Fashion Night Out 2010 will support charity. In 2009, the sale of Fashion Night out t-shirts raised $500,000 for the NYC Aids Fund.

 

Mayor Bloomberg Teams With Anna Wintour and CFDA for Fashion’s Night Out

 

What does New York Mayor Bloomberg say about Fashion Night Out 2010? Fashion businesses are the second largest industry in NYC. Bloomberg stated, “Fashion and retail is part of the very fabric of New York City – supporting 175,000 jobs and pumping $10 billion into our economy annually.”

 

The Mayor continued, “We are going to continue to help support, develop and grow the industry with programs like Fashion’s Night Out, our fashion incubator and the CFDA/Vogue Fashion Fund. With a growing number of locations participating in Fashion’s Night Out, we are offering consumers more opportunities to see all the city’s retailers and designers have to offer and helping to strengthen our economy.”

 

How Do People Feel About Fashion Night Out 2010?

 

Business Week reports on the recent Fashion’s Night Out in Paris. College student Melissa Mehra appreciated the opportunity to start winter shopping with one list on a single night. Mehra also liked the festivities, saying, “I love the music and the Champagne, it’s so fun. They should do that all the time. I really think they’d sell more.”

 

Is Fashion Night Out 2010 Bringing in Business?

 

The Daily News reported Virginia Smith, market and accessories at Vogue, stated, “People said that last year’s FNO celebration was like another New Year’s Eve, and this year is likely to be bigger and better. This year there will be even more designer appearances, street parties, fashion shows, chef demonstrations, art exhibits, musical performances, special products and celebrities.

 

Barneys creative director Simon Doonan said sales were not, “incredible from a business point of view. But from an energy point of view, it was fabulous.”

Benefits of Fashion Night Out 2010

Fashion’s Night Out makes shopping more fun. Shoppers like to be wined and dined during a tight economy when they don’t have as much money to spend on entertainment. Anna Wintour, savvy editor of Vogue,knew exactly what she was doing when she created this promotional event.

Fashion Night Out 2010 might change the way stores approach customers. After all shopping for underwear and swimsuits might be a lot less painful if accompanied by cocktails.

© Stacey Mamasaid September 2010 All Rights Reserved

 

About the Author ()

A freelance writer with a passion for life. Empathetic, exciting, eclectic, elegant, quiet, knowledgeable, a good listener, go to the beat of my own drummer.The author of "Mastication on the Beach," a compilation of poems inspired by Gather group

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