Google is expected to launch its much anticipated Google +1 social search options tomorrow. This is the latest attempt to outfacebook Facebook.
The Google +1 button would allow users to “add buzz” by clicking the plus one button. This is similar to what sites like Digg use where the community decides what topics are hot and which ones are not. Google one ups this by making it optional to send recommendations directly to people in your social network. After all, these are the people you trust and who better to get breaking news from. Your friends know what you’re into and can help guide your searching.
But what exactly is the plus 1 button good for. Google says, “The +1 button is shorthand for ‘this is pretty cool’ or ‘you should check this out.'” It also has another intriguing byproduct, Google uses your +1 information to tailor search results for you. Of course, giving this kind of information to Google begs the question, how is it going to effect your browsing experience. Google will probably use some of this information to help target ads in your direction through the Google Ads program too.
Where will you see a Google +1 button? Well, you might see a +1 button for a Google search result, Google ad, or next to an article you’re reading on your favorite news site. And this is only the beginning. If the launch goes as planned then there will inevitably be upgrades and expansions – maybe even realtime IMs for when you +1 something.