Nicole “Snooki” Polizzi is feeling dogged by a cartoon cat. Her attempt to trademark “Snooki” just got rejected by the US Patent and Trademark Office.
The USPTO rejected Snooki’s trademark application because of a cartoon cat named Snooky. The publishers of “Adventures of Snooky” retained the rights to Snooky in 2004. The spelling difference between Snooky and Snooki didn’t faze the trademark office, which said the two names were close enough to lead to “a likelihood of confusion.”
The “Jersey Shore” reality star has the option to appeal the US Patent and Trademark Office’s decision. Snooki also has the option to shut up and go away, but the odds are she’ll take the first one based on how these things go. But it’s not likely for Snooki’s appeal to go anywhere if it’s filed. Entertainment Weekly notes the trademark she applied for covered printed material. Snooky the cat has prior art.
The odd part here is Snooki was quoted in the print edition of “Entertainment Weekly” not so long ago saying she just wants to go back to her old life once “Jersey Shore” is over. So why trademark “Snooki?” Getting her money while the getting’s good so she can afford the Shore life for a while longer?
That might make some sense. If Snooki’s paid an ounce of attention to reality show stars, she has to have noticed that it’s hard to get a real job again afterward. But the USPTO just skunked her out of the trademark on her nickname.
So Snooki will have to find some other way to milk every last penny out of the cash cow. Which way could she take it? There are so many possibilities. If you have suggestions for how Snooki could protect herself from having to do “I’m a Celebrity, Get Me Out of Here” to afford the tanning salon, leave them here in comments.
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