Diddy is changing his name to Swag for one week. The rap mogul has had more name changes in the past decade than anyone you probably know. He’s been known by at least ten different names since he broke in to the music world, and he’s not done yet.
“I decided that I’m gonna change my name for a week in honor of my comeback. I’ve gone as Puff, Puffy, Puff Daddy, P. Diddy, Diddy, King Combs — my real name is Sean Combs — and for a week, this week only, you can call me by my new name, Swag,” he said. He have even set up a new Twitter account in honor of his new name.
Of course there isn’t a rhyme or reason to his name changes, but people have sort of gone along with them from the start. It is like he tries to reinvent himself by changing his name, but at the end of the day, he’s still Puff. Or Sean. Or whatever you prefer to call him. Although right now, he wants you to call him Swag.