Kardashian Kollection, Kenmore & Craftsman? Sears Partners with Reality Stars

Filed in Uncategorized by on January 12, 2011 0 Comments

When you think of Sears you think of the Kardashian sisters, right? No? Well, get prepared to do just that. The reality stars’ Kardashian Kollection clothing line will be headed to Sears stores this August. The new line from sisters, Kim, Khloe and Kourtney, will be aimed at juniors. It will include juniors clothing, lingerie, shoes, jewelry and other accessories, Us Magazine reports.

The reasoning behind the partnership with Sears is best explained by Kourtney Kardashian, who is quoted as saying, “We love Sears. There is a Sears right near our house.”

HmmÂ… So, if there was a Target that was closer, they would have gone with them?

Okay, so Kourtney didn’t explain the Sears connection that well. How about Khloe? She said, “Not only [does Sears] have locations nationwide, but we recognize that Sears will allow us to reach multigenerations of fans and people who are interested in fabulous clothing at affordable prices.”

AhÂ… that makes more sense.

Still, Sears does seem like a strange pick for the Kardashians, and vice versa. After all, people typically equate the retail store with Kenmore appliances and Craftsman tools, not with fashion. A quick peek at the Sears website shows that “Clothing” is the 7th department listed. The first two: “Appliances” and “Automotive & Tires.”

Of course, having the Kardashian Kollection in their stores could be a major coup for Sears. Bringing a youthful fashion line could help boost sales among a younger generation.

What do you think of the Kardashians bringing the Kardashian Kollection to Sears? Do you want to see Kardashian lingerie next to your spare tires and Craftsman tools?

About the Author ()

You can follow my latest Gather updates via Twitter @KristaWrites

Leave a Reply