Lady Gaga to collaborate with Polaroid

Filed in Gather News Channel by on January 11, 2010 0 Comments

Lady Gaga announced last week that she would be embarking on a new venture: with Polaroid, the makers of the instant camera.

Her role will be that of “creative director” for a specialty line of products for the company.

She told the consumer electronics show in Las Vegas where the news was unveiled this:

 

“Well, I’m definitely a Polaroid camera girl, I really believe in the lifestyle and injecting the things that I love into [this]. … For me, what I’m really excited about is bringing back the artistry and the nature of Polaroid.”

 

 

For those that grew up in the digital age and don’t have experience with these instant cameras, they provided instant gratification when you wanted to capture a moment and immediately have it in your hand.

If Lady Gaga is for sure “a Polaroid camera girl,” then she without a doubt will make this collaboration work.

I’m looking forward to whatever she has to bring to the table. Her career is definitely one to watch.

 

For more info: Polaroid News

 

 

 

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