Lingerie for Kids? Jours Apres Lunes’ Designer Under Fire

Filed in Gather News Channel by on August 18, 2011 0 Comments

The line “Loungerie” aka lingerie for kids, is under fire for marketing sexy bras, panties, and other undergarments to children. Ironically, designer Sophie Morin of Jours Apres Lunes, is shocked at the media firestorm.

One site said that not only is it not age-appropriate for children to wear sexy clothing, especially when posing before a camera; the images themselves are provocative.Against 'Jours Après Lunes' new lingerie collection for ages 4-12

“What’s disturbing about Jours Apres Lunes is not just that it’s lingerie for people who probably shouldn’t be old enough to even know what lingerie is, but the photographs on their website,” said the Fashionista website, according to Radar Online.

But Sophie Morin, the brains and designer behind the lingerie for kids, is taken aback by the backlash from the public.

The veteran designer of Jours Apres Lunes says that the public’s response is wrong. She says that in 15 years, she has never been part of controversy or had anyone question the artistic value of her work.

She says the images of children in lingerie is not meant to exploit a market or create a cult of voyeurs. She compares it to some images of kids dressed as indians and cowboys. To her point, they don’t necessarily grow up as criminals.

She says the skin shown in the images are no more than one expects to see in kids on the beach. But critics contend the context is questionable and inappropriate. When it comes to kids, the lines in the sand are drawn; the rules are different.

The age of innocence is all but gone. And thanks to campaigns put on by designers, exploitation of children is on the rise.

Is beauty really in the eye of the beholder? Not when it involves lingerie for kids showing as much skin as Victoria’s Secret fashion models.

Hopefully, the beauty in Miranda Kerr is not confused with the innocence in children. If money is being made, what bars this from exploitation of kids? Or is the designer getting a bad rap?

Photo source: Facebook


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