London 2012 Olympic Merchandise Launch (Photos)

Filed in Gather Business News Channel by on July 30, 2010 0 Comments

The 2012 Summer Olympic and Paralympic Games in London are two years away. But, that doesn’t mean it’s too early to launch Olympic-related merchandise. The Official London 2012 Olympic merchandise launch took place Friday, offering a variety of items for people to purchase, including plush versions of the Olympic and Paralympic mascots, Wenlock and Mandeville.

LONDON, ENGLAND - JULY 30: A woman holds Wenlock (R) and Mandeville (L), soft toy mascots for the London 2012 Olympic Games, at the launch of the London Olympic Games official merchandise on July 30, 2010 in London, England. The merchandise is being launched with two years to go before the Games begin and features a range of goods including: clothing, towels, bedding, ceramics, stamps, coins, badges, mascot toys and soft furnishings. (Photo by Oli Scarff/Getty Images)

LONDON, ENGLAND - JULY 30: Wenlock (R) and Mandeville (L), soft toy mascots for the London 2012 Olympic Games go on display at the launch of the London Olympic Games official merchandise on July 30, 2010 in London, England. The merchandise is being launched with two years to go before the Games begin and features a range of goods including: clothing, towels, bedding, ceramics, stamps, coins, badges, mascot toys and soft furnishings. (Photo by Oli Scarff/Getty Images)

Other items include commemorative “countdown” coins, collectible pins, umbrellas, bedding, bags and tea sets. A number of the products are already available for purchase on the official London 2012 online shop.

LONDON, ENGLAND - JULY 30: A woman holds a London 2012 countdown commemorative coin at the launch of the London Olympic Games official merchandise on July 30, 2010 in London, England. The merchandise is being launched with two years to go before the Games begin and features a range of goods including: clothing, towels, bedding, ceramics, stamps, coins, badges, mascot toys and soft furnishings. (Photo by Oli Scarff/Getty Images)

LONDON, ENGLAND - JULY 30: London 2012 pin badges go on display at the launch of the London Olympic Games official merchandise on July 30, 2010 in London, England. The merchandise is being launched with two years to go before the Games begin and features a range of goods including: clothing, towels, bedding, ceramics, stamps, coins, badges, mascot toys and soft furnishings. (Photo by Oli Scarff/Getty Images)

LONDON, ENGLAND - JULY 30: A woman holds a London 2012 branded umbrella and shoulder bag at the launch of the London Olympic Games official merchandise on July 30, 2010 in London, England. The merchandise is being launched with two years to go before the Games begin and features a range of goods including: clothing, towels, bedding, ceramics, stamps, coins, badges, mascot toys and soft furnishings. (Photo by Oli Scarff/Getty Images)

LONDON, ENGLAND - JULY 30: A woman pours tea from a London 2012 branded tea set at the launch of the London Olympic Games official merchandise on July 30, 2010 in London, England. The merchandise is being launched with two years to go before the Games begin and features a range of goods including: clothing, towels, bedding, ceramics, stamps, coins, badges, mascot toys and soft furnishings. (Photo by Oli Scarff/Getty Images)

LONDON, ENGLAND - JULY 30: Wenlock and Mandeville, soft toy mascots for the London 2012 Olympic Games, are placed on a London 2012 bedspread at the launch of the London Olympic Games official merchandise on July 30, 2010 in London, England. The merchandise is being launched with two years to go before the Games begin and features a range of goods including: clothing, towels, bedding, ceramics, stamps, coins, badges, mascot toys and soft furnishings. (Photo by Oli Scarff/Getty Images)

LONDON, ENGLAND - JULY 30: London 2012 branded model taxis go on display at the launch of the London Olympic Games official merchandise on July 30, 2010 in London, England. The merchandise is being launched with two years to go before the Games begin and features a range of goods including: clothing, towels, bedding, ceramics, stamps, coins, badges, mascot toys and soft furnishings. (Photo by Oli Scarff/Getty Images)

LONDON, ENGLAND - JULY 30: London 2012 keyrings go on display at the launch of the London Olympic Games official merchandise on July 30, 2010 in London, England. The merchandise is being launched with two years to go before the Games begin and features a range of goods including: clothing, towels, bedding, ceramics, stamps, coins, badges, mascot toys and soft furnishings. (Photo by Oli Scarff/Getty Images)

It makes sense for the organizers of the 2012 London Olympics and Paralympics to launch Olympic-themed merchandise earlier than later. The sale of official merchandise helps to build momentum and excitement for the London games, while raising funds for the games at the same time. In the case of the two mascots, Wenlock and Mandeville, getting them into the hands of children might help ease the early uncertainty and controversy surrounding the mascot choices.

LONDON, ENGLAND - JULY 30: Wenlock (R) and Mandeville (L), soft toy mascots for the London 2012 Olympic Games, are placed on a London 2012 bedspread at the launch of the London Olympic Games official merchandise on July 30, 2010 in London, England. The merchandise is being launched with two years to go before the Games begin and features a range of goods including: clothing, towels, bedding, ceramics, stamps, coins, badges, mascot toys and soft furnishings. (Photo by Oli Scarff/Getty Images)

What do you think about the 2012 Olympic Merchandise? Has it been pushed too soon or right on time?


Source: Getty Images, London 2012

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