The Madonna Super Bowl 2012 halftime show, including the M.I.A. middle finger incident, has drawn higher ratings in terms of viewers than the game itself. The latest report comes as the performance receives praise and criticism alike.
The Super Bowl 2012 was watched by millions of viewers, as was the interesting halftime show involving Madonna and friends. According to a report from Chicago Tribune, NBC Sports released numbers that indicate it was the “most-watched Super Bowl halftime show featuring entertainment on record.” The halftime concert had 114 million viewers from 8 to 8:30 PM EST, with a 47.4 household rating. That actually beat out the averages for the game which drew 111.3 million viewers and a 47.0 rating.
It’s also reported that the final half hour of the game (9:30 to 9:58 PM EST) scored a 50.7 household rating, so that shows it actually beat out the halftime show at some points. The good news for Madonna is that her performance beat out last year’s by Black Eyed Peas by 6 percent overall in ratings, and Bruce Springsteen’s show from several seasons ago.
Now that it’s over, the Madonna halftime show is continuing to get views due to the MIA middle finger controversy. The incident has brought apologies from NBC for the “scandal” that they were unable to censor in time. It’s unlikely that this particular segment helped spike any of the halftime viewing, but it certainly is keeping MIA relevant after the fact!
What did you think of Madonna’s Super Bowl 2012 halftime performance? Was it well done or not so great?
(Image source: Wikimedia)