McDonald’s Ad in Philippines Pulled Due to Catholic Outrage

Filed in Uncategorized by on April 15, 2011 0 Comments

A McDonald’s ad running in the Philippines has been pulled because of outrage from the local Catholic church. Apparently, not every culture is the same and McDonald’s ended up pulling their Philippines 2011 ad.  In the Philippines children are supposed to focus on fun and not relationships.

The McDonald’s ad featured two young children: a boy and a girl. The girl is seen asking the boy to be with her. He objects due to the demanding ways of girlfriends but then agrees to accompany her to buy some fries from McDonald’s.

McDonald’s issued the following statement on Wednesday: “We recognize and respect the stand of the Catholic Bishops Conference of the Philippines (CBCP) and have stopped airing the said commercial across all television stations.”

The seemingly harmless nature of the ad most likely wouldn’t cause waves in America, but the Catholic church in the Philippines objected to the idea of two children being romantically linked and dating. This really goes to show that not every market is the same and that advertising has to be tailored individually to each market.

What do you think about the 2011 McDonald’s ad for the Philippines?



© Evalynn J. Saeyang – Gather Inc. 2011


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