Money on the Brain

Filed in Gather Money Essential by on December 19, 2007 0 Comments

With a jittery economy, many Americans may think twice these days about where they invest their money. And yet, think as they may, smart people too often make dumb financial bets: on what will bring happiness, or yield big gains in the market.

To make a good investment, you might need to battle your brain. How so?

The new field of neuroeconomics is studying the brain as financial choices are made, and finding that smart money decisions require fighting powerful emotions.

Listen to an On Point discussion with a journalist and a neuro-economist about money on your brain.

Do you find yourself making bad investments and purchases? Ever wonder what the chemical process was behind those decisions? Are your financial decisions governed by logic or emotion? What’s the worst money management decision you’ve ever made – and why?

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