The One Direction infection is set to spread even further with the guys landing an appearance on Nickelodeon’s Kids’ Choice Awards.
The Nick network has obviously taken a shine to the British boy bandÂ—they’ve filmed a guest appearance on iCarly and are currently touring with the guys of Big Time Rush. Unfortunately some Directioners probably fear that being associated with the kids’ TV network is going to change the guys. They might be forced to keep their antics and songs rated G in order to appeal to very young fans.
And appearing on the Kids’ Choice Awards show will certainly do nothing to alleviate those fears, especially since there are rumors that One Direction could get their own Nickelodeon show. The network’s boy band, Big Time Rush, has proved to be a big success, so it wouldn’t be surprising if the bigwigs behind Nick are trying to convince the guys to move to America to film another music-related TV show.
Giving the guys the chance to perform at the Kids’ Choice Awards might be one of the ways that the network is trying to woo Harry Styles, Liam Payne, Louis Tomlinson, Niall Horan, and Zayn Malik. According to PopCrush, the guys will be performing their song “What Makes You Beautiful” at the ceremony on March 31<sup>st</sup>.
The guys will also be hosting the Saturday night block of programming on Nick throughout the month of March, treating fans to behind-the-scenes footage of their tour with Big Time Rush.
So things certainly aren’t looking good for Directioners who are worried about the guys moving in a more kid-friendly direction. Nickelodeon attracts tons of younger viewers, so One Direction will probably pick up more tween fans by hosting programming and appearing at the Kids’ Choice Awards. In one way taking over Nick is good for the guys, but it another way it kind of hurts them if they also want to appeal to older fans. One option for the guys would be to film a TV movie for Nick rather than a TV showÂ—it wouldn’t be a long-term obligation, so they’d be able to move back away from a younger audience whenever they wish.
So what do you think, is a Nickelodeon takeover a good or bad move for the boys?
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