Rihanna’s new single ‘S&M’ has been heating up the internet airwaves, but is it too hot? For a whopping 11 countries, the answer is yes.
Rihanna often has had an element of controversy about her, and her latest offering ‘S&M’ is no exception. As the title suggests, the song is about fetishes and sex and how she is excited by these elements. Is this really something that needed to be said in song? It seems that there are many out there that think that the song has more than gone overboard on the explicit content. The song is a hit among those viewing and listening online, but is it the same kind of hit with radio and TV?
Southern Asian countries immediately banned it and Britain has axed the song from it’s daytime radio playlist for being too racy. In fact, BBC bosses in the U.K. have refused to allow DJs on its flagship station Radio 1 to play the song before 7 p.m.
Even still, 7p.m. seems to be awfully early for a song with this kind of sexual content. Nowhere on the television airwaves would you see something with this content before at least 9 p.m. It seems that pushing back that hour a bit would be even better yet.
For now the 7 o’clock playing schedule will have to do. “We are waiting for an edited version before deciding whether it will be played in the daytime,” says a spokesperson for the station.
What about the racy fetish video that accompanies the song? The video, which depicts the singer tied up, simulation sex with a blow up doll and eating a banana in an extremely sexual manner isn’t fairing the censorship battle better than the song. YouTube has already stamped the video with an 18+ age restriction access. In order to view it, one must sign in with an account on the site that proves that they are old enough to view the video. However, there seems to be a problem with this restriction on sites that have it embedded on their pages. These videos play without needing to confirm one’s age.
It’s currently not known if video TV stations are airing the video in their playlists. MTV, is considering re-editing the video to allow it to be aired on daytime play.
There may be sex in the air, and it’s clear that she loves the smell of it, but there won’t be much sex on the air if she doesn’t tone her efforts down.
What do you think about the song and video? Are the bans excessive or clearly needed? Weigh in below.