SEO and SEM. If you have been in the internet marketing business for a while, you certainly know that these two terms are distinct from each other but still aim to accomplish the same goal. Search engine optimization (SEO) and search engine marketing (SEM) are two ways that can really help you increase the flow of web traffic into your site. Essentially, search engine optimization is part of search engine marketing. SEM would also involve the elements of advertising and paid inclusion into your site.
Website optimization is key with these two important factors. SEO will really help you rank high in the search engines by making it more organized and attractive by infusing well researched keywords for your niche market. Well researched keywords can do wonders for you when it comes to your website traffic. An example of a good keyword over a not so good keyword is, â€œquality hardwood floor installationâ€ versus â€œhardwood floorsâ€. Although both of these keywords may get you results, the keyword quality hardwood floor installation is likely to get you better results for a more limited budget. Choosing good keywords is especially important when tarfeting a local market; local market are often less competitive, so by choosing the proper keywords to target you are likely to rank on the top page for those keywords. An example of a good local keyword is â€œexecutive physicals NJâ€ (although this keyword is targeting an entire state rather than a specific city, if you use proper SEO techniques you are likely to rank high for this keyword) When your site is able to generate more readers and more hits, you can have the chance to rank higher and get closer to the search engineâ€™s first page. You should also be able to maximize the use of meta tags, title tags and inbound links to really help build your online presence and increase your revenues.
A lot of questions have been asked by different internet marketers: what would be the most ideal option to use, would it be SEO or SEM? Based on research and results from various marketing companies, it seems the SEO is still a better option compared to SEM. Remember that SEO is still part of SEM, but search engine marketing deals more with paying a certain amount to be able to rank high on search engines. While there are people who use the SERP (search engine result pages), they are more inclined to look at those that are not paid, and this can impact your siteâ€™s visibility if you choose to use SEM. SEO makes use of keyword research, title and meta tags; SEM maximizes social media, pay per clicks, article marketing and SEO.
You can of course choose to use both if you want, but make sure that you invest your money in the right place so you can get the most traffic out of your site.