Companies interested in advertising their products during the NFL’s big game are going to be paying big bucks in 2011. Apparently, the Super Bowl XLV time slots for commercials cost $3 million for just 30 seconds of air time and increase from there.
According to a recent article at Washington Post, one company particularly interested in having its ads aired during the 2011 Superbowl is GoDaddy.com. The internet domain name registrar and web hosting provider has generated plenty of buzz in the past with its racy ads. These ads have included NASCAR driver Danica Patrick and former WWE Diva Candice Michelle. One of the latest additions to the GoDaddy celebrity team will be Jillian Michaels.
Paying $3 million may appear to be a big risk for a lot of companies, but as GoDaddy’s founder Bob Parsons says, “It’s not a bet if you know the outcome.”
The advantage GoDaddy and other companies have with a web presence is that they can attract viewers to their websites via tactics in their ads. These include advertising that the “uncut” additional footage from the racy commercial can be seen online. Once traffic arrives at the site, many companies know how to capture newsletter subscribers or new customer sign-ups.
Don’t discount “real world” products, though, when it comes to Super Bowl advertising, as they have been the classics over the years. Among the top advertisers and commercials in recent years have been Doritos, Snickers, Anheuser-Busch and Coca-Cola.
It will be interesting to see what $3 million buys an advertiser during the Super Bowl XLV time slots and which commercials come out on top. The generated buzz will keep consumers with the company name on their minds, and for many companies that’s a smart move.