Professional football player, Tim Tebow, has been signed as the new face and body of the Jockey underwear brand. As a spokesperson for the Jockey brand, Tebowâ€™s image will be plastered across ads for the brand on TV and in print, as well as in the Jockey catalog.
Tim Tebow will have a three year contract with Jockey. The dollar amount of that contract is under wraps. The reason that Jockey picked the Heisman winner to represent their brand is not. In a press release, Jockeyâ€™s Chairman and CEO, Debra Waller, stated, â€œ[Tim Tebow] is an excellent representative for the brand. [He] is genuine, smart and driven and those qualities align well with Jockey.â€
What Waller failed to mention is whether or not Tim Tebowâ€™s ability to fill out a plain white tee had anything to do with Jockeyâ€™s decision.
So what do you think? Is Tim Tebow a good pick for Jockey? Are you more likely to buy Jockey products (or pick up their catalog, wink, wink) now that Tim Tebow is their spokesperson?