On Monday, August 1st, the MTV Network will be celebrating exactly 30 years since the day it forever changed the face of music, and one might think it would be celebrating it in a big way, right? Well, not so much. There’ll be nary a word about the momentous occasion on what has become anything but music television, but those who remember the heyday of the fledgling network back in 1981 can find a place to reminisce and celebrate the days when the “M” still stood for music. Beginning at 6 a.m. on Saturday, July 30th through Monday August 1st, VH1 Classic will be running a three-day marathon to commemorate all that has been MTV since its inception.
On August 1<sup>st</sup>, 1981, the iconic music channel began broadcasting at 12:01 a.m. with footage of Apollo 11’s take-off followed by the appropriately prophetic Buggles’ video “Video Killed the Radio Star.” It was the beginning of a monumental shift in how people enjoyed their music. Since that day, the network has undergone many changes in its broadcasting. Whereas the first several years the network was decidedly all about the music, beginning in the late 1980’s and early 1990’s the channel started adding regular, original and non-music shows to its lineup and today the “M” sadly has little bearing on its programming.
Today one of the only places music fans can get regular classic video programming is on VH1 Classic. VH1 Classic is a spin-off of VH1, a sister channel to MTV which has also left behind its primarily musical programming in favor of original programming. Classic is dedicated to playing videos from the early MTV era, from the early 1980’s to around the mid-1990’s, and this weekend it’ll be celebrating the big anniversary in a way that channel should.
All weekend long the channel will be reliving some of the channel’s most iconic moments from its glory years, including old clips of MTV News, early VMA’s, Live Aid, Beavis and Butt-Head, Headbangers Ball, YO! MTV Raps, and plenty more. On Sunday night at midnight, the channel will replay the first hour of programming from that historic, game-changing day. So for anyone who remembers the slogan, “I Want My MTV,” this weekend is a great time for re-experiencing great moments of musical nostalgia on VH1 Classic.