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Sandra Bullock’s inspirational sports drama The Blind Side also opened way above expectations. While most prognosticators expected the film to open in the $15-20 million range, the film brought in an impressive $34.5 million. This number was fueled by the feeding frenzy of the New Moon insanity at movie theaters nationwide prompting a lot of women faced with sold-out New Moon shows to seek alternative entertainment. Considering that The Blind Side also appealed to a lot of women, the choice was obvious. This was a brilliant move by the Warner Brothers marketing team. Good reviews certainly helped and as evidenced by the glowing A-grade polled from Cinemascore, the word-of-mouth will be very strong. The $34.5 million opening marked the biggest opening of Sandra Bullock’s career, topping her previous record set by this summer’s The Proposal, her biggest hit. If The Blind Side stays on course, which it is expected to do, it will quickly become Bullock’s most successful film marking 2009 as the most successful year in the respected actress’ career.
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